
The news angle and how to find it
How do you get editors to use your press release? If they’re to attract a second look from an editor then you have some rules
How do you get editors to use your press release? If they’re to attract a second look from an editor then you have some rules
PR is a great opportunity for start-up businesses to boost their initial marketing cheaply. Companies House recently revealed that there were 500,000 new businesses registered
Images, photographs in particular, help to bring a press release to life. Photos can also make a press release more publishable – they make the
All too often you can feel like the plain kid when trying to woo your readers through copywriting. But used well, the ellipsis (a set
All too often we see examples of press release writing where the document has been created as a sales piece which has no context or relevance to
There are several new trends in PR, but one that is crucial when it comes to press release writing is getting the right tone of
What are the rules when referring to companies in PR and copywriting?
Is there an easy way to measure your PR performance? Measure and review. Measure and review. It sounds a bit dull but in marketing we’re taught
It seems that Valentine’s Day brings the worst out of PRs and writers. It’s an excuse for terrible, tenuous press releases. We ask, where did the love go?