PR
The news angle and how to find it
How do you get editors to use your press release? If they’re to attract a second look from an editor then you have some rules
13 April 2015
PR
Top 5 PR tips for start-ups
PR is a great opportunity for start-up businesses to boost their initial marketing cheaply. Companies House recently revealed that there were 500,000 new businesses registered
1 April 2015
PR
Photos bring a press release to life
Images, photographs in particular, help to bring a press release to life. Photos can also make a press release more publishable – they make the
28 March 2015
Copywriting
Copywriting tip: How to use ellipses to tease your readers
All too often you can feel like the plain kid when trying to woo your readers through copywriting. But used well, the ellipsis (a set
23 March 2015
PR
Five top tips for writing a press release that gets published
All too often we see examples of press release writing where the document has been created as a sales piece which has no context or relevance to
9 March 2015
Copywriting
PR trends for 2015 – the ‘genuine voice’
There are several new trends in PR, but one that is crucial when it comes to press release writing is getting the right tone of
2 March 2015
Copywriting
Should have gone to PR Centre
What are the rules when referring to companies in PR and copywriting?
20 February 2015
PR
How to measure your PR performance
Is there an easy way to measure your PR performance? Measure and review. Measure and review. It sounds a bit dull but in marketing we’re taught
12 February 2015
PR
Valentine’s Day: an excuse for terrible press releases?
It seems that Valentine’s Day brings the worst out of PRs and writers. It’s an excuse for terrible, tenuous press releases. We ask, where did the love go?
9 February 2015