All too often you can feel like the plain kid when trying to woo your readers through copywriting. But used well, the ellipsis (a set
All too often we see examples of press release writing where the document has been created as a sales piece which has no context or relevance to
It seems that Valentine’s Day brings the worst out of PRs and writers. It’s an excuse for terrible, tenuous press releases. We ask, where did the love go?