We often get asked to write copy – website copy, copy for brochures, PR – by the very people able to talk knowledgeably about their company, industry and products. And while talking and writing are clearly different ‘things’, talking about what you’re planning to write about can really free your creative juices. Many of us sit down to type …
How can PR Centre help you reap the rewards PR can offer at a fraction of the cost of a traditional retained agency?
What makes PR Centre different from a PR Agency, a PR Consultant or even an online copy shop?
People want news – and they want it NOW! So, how you keep ahead of the PR race?
How do you get editors to use your press release? If they’re to attract a second look from an editor then you have some rules to follow. So press releases ought to: • use the “funnel” strategy i.e. sum up the story in the first para and add quotes, then include the background further down …
PR is a great opportunity for start-up businesses to boost their initial marketing cheaply. Companies House recently revealed that there were 500,000 new businesses registered in the UK in 2014. So that’s lots of new businesses competing for coverage. So – how can you get a head start for your start-up? 1. Boiler plate What …
Images, photographs in particular, help to bring a press release to life. Photos can also make a press release more publishable – they make the story more interesting, therefore more likely to be used by a journalist. But, do not think that just any photo is a good photo: Your photo: Must be relevant to the …
All too often we see examples of press release writing where the document has been created as a sales piece which has no context or relevance to the intended end reader. 1. Think about the media you’re intending to appeal to, before you write the release. 2. Consider what the consumers (readers, listeners, watchers) of that media …
Five top tips for writing a press release that gets published Read More »
There are several new trends in PR, but one that is crucial when it comes to press release writing is getting the right tone of voice. So what seems to be changing? Many years ago advertising started to become less effective. It is because people have become more wise; they understand what the purpose of …