Images, photographs in particular, help to bring a press release to life.
Photos can also make a press release more publishable – they make the story more interesting, therefore more likely to be used by a journalist.
But, do not think that just any photo is a good photo:
Your photo:
- Must be relevant to the story
- Must be a good resolution (quality) if you’re sending to print publications
- Must be a good image in general (no heads cut-off, no blurry shots …)
- Must be owned by you, or you must have copyright to use it
For more guidance on sending images with your press release, see our Resource Centre.