Offline work gets online results
How can PR Centre help you reap the rewards PR can offer at a fraction of the cost of a traditional retained agency?
Is social media necessary for my small business?
Life is digital. Let’s face it, from the minute we wake to the time we go to sleep we are 100 per cent connected to the world. From emails, instant messaging, iPlayer streaming to news feeds, we can watch, chat and shop 24/7 – perfect for the insomniacs among us. Equally, here at PR Centre …
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What makes PR Centre different from a PR agency, PR consultant or online copy shop?
What makes PR Centre different from a PR Agency, a PR Consultant or even an online copy shop?
The news angle and how to find it
How do you get editors to use your press release? If they’re to attract a second look from an editor then you have some rules to follow. So press releases ought to: • use the “funnel” strategy i.e. sum up the story in the first para and add quotes, then include the background further down …
Top 5 PR tips for start-ups
PR is a great opportunity for start-up businesses to boost their initial marketing cheaply. Companies House recently revealed that there were 500,000 new businesses registered in the UK in 2014. So that’s lots of new businesses competing for coverage. So – how can you get a head start for your start-up? 1. Boiler plate What …
PR trends for 2015 – the ‘genuine voice’
There are several new trends in PR, but one that is crucial when it comes to press release writing is getting the right tone of voice. So what seems to be changing? Many years ago advertising started to become less effective. It is because people have become more wise; they understand what the purpose of …
How to measure your PR performance
Is there an easy way to measure your PR performance? Measure and review. Measure and review. It sounds a bit dull but in marketing we’re taught to undertake this on a continuous cycle. It’s the only way to prove a tangible return on investment, and justify your marketing spend to the finance team. The truth is that …
Valentine’s Day: an excuse for terrible press releases?
It seems that Valentine’s Day brings the worst out of PRs and writers. It’s an excuse for terrible, tenuous press releases. We ask, where did the love go?