Should have gone to PR Centre
What are the rules when referring to companies in PR and copywriting?
PR
How to measure your PR performance
Is there an easy way to measure your PR performance? Measure and review. Measure and review. It sounds a bit dull but in marketing we’re taught to undertake this on a continuous cycle. It’s the only way to prove a tangible return on investment, and justify your marketing spend to the finance team. The truth is that …
Valentine’s Day: an excuse for terrible press releases?
It seems that Valentine’s Day brings the worst out of PRs and writers. It’s an excuse for terrible, tenuous press releases. We ask, where did the love go?
5 of the world’s weirdest press releases
Some people send out a press releases either for the wrong reasons or without thinking of the consequences. Here are 5 of the world’s weirdest press releases.
Can PR writers use words that are too common to be effective?
The PR writer’s job is not an easy one. With the volume of work our PR writers have it’s sometimes difficult NOT to overuse certain words. This is sounded out in a recent report by Shift Communications – a big American PR firm. They clearly had some time on their hands and trawled through nearly …
Can PR writers use words that are too common to be effective? Read More »
Why use an online media distribution service?
By media distribution or PR distribution we’re referring to the sending out of press releases and other PR material to the media in order to achieve media coverage of a story. Seasoned PRs will have their own little black books of media contacts, journalists that they’ve built relationships with over time. But there are thousands of …
The key to effective quotes in press releases
Including an intelligent, genuine and relevant quote or two in your press releases is a great way of adding personality and interest to your story. All too often writers opt for lazy, meaningless quotes which do nothing to the story other than to waste precious space. How many times have you read “We are delighted to announce etc …