By media distribution or PR distribution we’re referring to the sending out of press releases and other PR material to the media in order to achieve media coverage of a story.
Seasoned PRs will have their own little black books of media contacts, journalists that they’ve built relationships with over time. But there are thousands of media outlets – press, broadcast and online – and even more journalists, reporters and feature writers. It would be impossible to know all of these. And hugely time-consuming to research appropriate media and contacts for each press release.
Using an online media distribution service such as PR Centre for issuing press releases and other PR material, gives you instant access to over 32,000 media contacts. You can specify the industry sector, the country, the region and even the media type. And your press release could be distributed to that list within 4 hours of placing an order.