We often get asked to write copy – website copy, copy for brochures, PR – by the very people able to talk knowledgeably about their company, industry and products. And while talking and writing are clearly different ‘things’, talking about what you’re planning to write about can really free your creative juices.
Many of us sit down to type our copy. And then end up going around in circles – rewriting, deleting – wondering where to start.
What do you do? Well instead of thinking about how to write it, say what you want to say. Take away all the worries of grammar, tone of voice and copy flow by speaking it out loud. You’ll be far more creative this way and you’ll know exactly what you want to write about. You’re then free to focus on grammar and flow when you put pen to paper.