Our team of professional writers is based in-house in our Westcountry offices. Today we talk to one of the team, Steve, about what inspired him to become a copywriter and what he enjoys most about his career: Did you always know you wanted to be a writer? No, it was just luck. I took an …
So you’re copywriting an article, a webpage, a blog or even a tweet. What difference does your tone of voice make? Well as it turns out, quite a lot. In fact a 2011 study by Motista found that customers who felt emotionally connected to a brand were a whopping four times more likely to purchase …
By media distribution or PR distribution we’re referring to the sending out of press releases and other PR material to the media in order to achieve media coverage of a story. Seasoned PRs will have their own little black books of media contacts, journalists that they’ve built relationships with over time. But there are thousands of …
Including an intelligent, genuine and relevant quote or two in your press releases is a great way of adding personality and interest to your story. All too often writers opt for lazy, meaningless quotes which do nothing to the story other than to waste precious space. How many times have you read “We are delighted to announce etc …