Should have gone to PR Centre
What are the rules when referring to companies in PR and copywriting?
Copywriting
Writer focus: Meet the copywriter
Our team of professional writers is based in-house in our Westcountry offices. Today we talk to one of the team, Steve, about what inspired him to become a copywriter and what he enjoys most about his career: Did you always know you wanted to be a writer? No, it was just luck. I took an …
The impact of tone of voice in copywriting
So you’re copywriting an article, a webpage, a blog or even a tweet. What difference does your tone of voice make? Well as it turns out, quite a lot. In fact a 2011 study by Motista found that customers who felt emotionally connected to a brand were a whopping four times more likely to purchase …